G-T-P Launches UK’s First Driving Lesson Gift Card for the AA Driving School
20/11/2008

G-T-P has launched a new AA Driving School Gift Card, the UK’s first national driving school gift card and the first card which can be used to purchase driving lessons.

The new £25 gift card can be purchased from Coinstar gift card malls in over 700 Clinton Cards stores across the UK, with Blackhawk operated malls in Borders, Morrisons, Argos and the Co-Op also planned in time for Christmas 2008.

The AA Driving School Gift Card is the ideal gift for learner drivers, and can be used to purchase driving lessons and tuition merchandise by calling The AA Driving School contact centre on 0800 980 1837. It is also likely that recipients will be able to use the card to conveniently book driving lessons online in the future.

The AA Driving School is the only national driving school to use only fully qualified driving instructors, and is now also the first national driving school to launch a prepaid gift card.

“The AA Driving School Gift Card provides us with an opportunity to expand what is already a very strong brand,” comments Susan Martin, Product Manager for The AA Driving School, “And by partnering with G-T-P, the AA Driving School will be able to capitalise on the benefits of being the first to market with a card that makes driving lessons available in supermarket gift card malls.”

Helen Child, Chief Executive of G-T-P, adds “The launch of the AA Driving School Gift Card opens up a valuable new channel to market for the AA Driving School, giving them greater access to a target market of parents and grandparents who want to assist younger family members in becoming qualified drivers. We’re excited to be partnering with a company like the AA Driving School to deliver another prepaid industry first.”

www.TheAA.com/driving-school