Know and grow a profitable customer base.
With companies facing increasing commerical challenges, it is more important than ever to communicate effectively with your customers and maximise return on investment. Adding a Loyalty Programme to your Account Card helps you to improve profitability, helping you to:

• Attract new customers
• Increase spend from existing customers
• Reduce customer attrition

Collect valuable customer data.
An Account Card Loyalty Programme provides a cost-effective tool for collecting relevant information on your customers. Loyalty data translates into better marketing, providing new opportunities to understand your customers and what drives their spending habit. The result is higher quality targeted marketing communications and a reduction in promotion costs by up to 40%.

Grow customer loyalty.
We'll work closely with you to develop a cost-effective, results-driven Loyalty Programme that helps grow your customer loyalty:

• Points Programmes - drive spend by awarding points to the account or individual card. Points can either be credited in value to the account when certain thresholds are reached or redeemed for goods or services. For example, Argos Reward Points.
• Benefits Programmes - motivate your customers to spend on an ongoing basis by giving spenders access to exclusive benefits. Customers log in to a branded benefits website to view and take advantage of the latest deals on offer from a broad range of affiliate retailers and service providers.
• Incentive Campaigns - use tactical incentives on an ad-hoc basis to change specific elements of buyer behaviour. For example, target inactive accounts by incentivising spend with an account credit, Gift Card or entry into a prize draw.

For more information on growing a profitable b2b customer base with a Loyalty Programme, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .