The Film Card increased voucher sales by 20% in year one alone.
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With their flagship site in London’s Leicester Square, Empire Cinemas operate 141 screens in 16 cinemas across the UK. The Empire Cinemas brand stands for a total quality entertainment package, providing quality cinemas staffed by individuals who are knowledgeable and enthusiastic about film. Having taken the decision to launch a Gift Card, Empire Cinemas was seeking a processor that could deliver a re-loadable prepaid card that could be used across all customer channels to build a unique customer experience and grow customer loyalty by rewarding regular cinema-goers. G-T-P worked closely with Empire Cinemas and their existing till and web providers to develop a closed loop card that film fans could purchase online (using G-T-P’s secure Shopping Basket facility and fulfilment service) and via cinema tills. The Film Card was developed into “more than a gift”, with four different standard and Christmas-themed carriers and the option to purchase a metal film reel tin. What makes the Film Card really unique is that it is designed to be a reusable card as well as being given as a gift, and regular cinema-goers can top-up their cards online, at the till point and on touch screen kiosks in all Empire Cinemas. G-T-P delivered a complete solution in just 6 weeks, with an innovative loyalty element planned for the near future. |
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