The Quiz Gift Card uses fashion-forward card finishes.
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The Quiz Gift Card was launched mid December 2008 across the group’s 48 nationwide stores, and sales of the new card over the initial Christmas period more than exceeded original expectations. The Gift Cards, which customers can load with any value from £5 to £300, feature a quirky butterfly and funky disco ball design, reflecting Quiz’s young, female target audience. The Quiz Gift Card can be used in-store to purchase the Quiz range of fashion clothing, footwear and accessories and can also be re-loaded in any Quiz store. As well as providing the transaction processing solution for Quiz, G-T-P has also fulfilled the design and procurement function, to create funky card designs with metallic and foil finishes as well as supporting in-store POS. With a younger target audience, the future of the Quiz Gift Card lies with capitalising on innovative channels to market, such as the web and Gift Card Malls, driving sales through a multi-channel approach. |
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