PizzaExpress has launched a new Summer Pass promotion, with over 2 million Summer Pass cards distributed in yesterday’s edition of the Sunday Times and through PizzaExpress restaurants.
The Summer Pass, which uses G-T-P’s prepaid platform, is loaded with £40 to spend at PizzaExpress when customers visit three times, spending £40 or more each time. G-T-P is providing Summer Pass branded balance enquiry and registration web pages, where Sunday Times readers are encouraged to register their pass to receive a bonus £10.
G-T-P’s bespoke prepaid solution means that restaurant team members simply swipe the Summer Pass through the till or terminal each time a customer spends £40 or more in one visit. Once three credits have been added the card is automatically loaded with £40 that can then be spent in exactly the same way as the standard PizzaExpress Gift Card.
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"The Summer Pass promotion is designed to help families enjoy the summer holidays without worrying about how the cost is adding up,” comments Rebecca Farrer, Head of Brand Activation for PizzaExpress. "The beauty of the Summer Pass lies in its simplicity, underpinned by The PizzaExpress Summer Pass promotion runs until 13 September, so why not pop into your nearest PizzaExpress restaurant, pick up a Summer Pass and experience the promotion for yourself? |
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