G-T-P is pleased to announce that the PizzaExpress Gift Card has been shortlisted for the Prepaid Awards 2009 in the category of Best Prepaid Gift Programme.
G-T-P launched the Gift Card in November 2007 to replace PizzaExpress' existing paper voucher and reaching the final four recognises that the card continues to stands out from the competition. PizzaExpress' ambition was to lead the way in developing and maximising the restaurant gifting opportunity and launching the UK's first restaurant Gift Card was a major step towards realising this ambition. The Gift Card also features balance enquiries via the terminal, something which had never previously been achieved in the UK.
Since the card launched, PizzaExpress and G-T-P have continuously used innovation to broaden the Gift Card programme and grow sales. The Gift Card has been used as an inventive marketing platform, with offers in conjunction with the Times, Sainsbury's and Ticketmaster, including the current Summer Pass promotion.
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The Gift Card has significantly increased gifting sales for PizzaExpress, ensuring that they remain industry pioneers. The card opened up a valuable new channel to market via Gift Card Malls. The card (and the PizzaExpress brand) is now sold in 2,651 retail locations and viewed by millions of prospective customers (to which PizzaExpress would not previously had access). The Gift Card has reduced back office administration for PizzaExpress by 60% compared with their paper voucher, saving time and money. The winner of the Best Prepaid Gift Programme will be announced at the prestigious Prepaid Awards ceremony, taking place on Tuesday, 13 October 2009 at the Sheraton Park Lane, London. Over 300 key people from across the European prepaid industry are expected to attend to celebrate the best in prepaid. "PizzaExpress is delighted to have been shortlisted as a finalist for this year's Prepaid Awards," comments Rebecca Farrer, Head of Brand Activation for PizzaExpress. "The shortlisting recognises that we see the PizzaExpress Gift Card as a valuable marketing tool and not just a piece of plastic." |
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