G-T-P has launched the AllSaints Gift Card in the US, following the opening of the edgy designer brand’s first stateside store in Los Angeles.

The launch forms part of AllSaints’ ambitious international expansion plans, with the Gift Card also launching in the near future in New York, Miami and a second LA store. The card will also shortly be available across Europe, including stores in Ireland, Berlin, Barcelona and Paris.

The move to G-T-P, who ironically took over the processing of the card from a US-based processor in June, has meant that AllSaints have been able to expand their Gift Card coverage at a rapid pace, building on card’s UK success. "G-T-P stands for Global Transaction Processing," comments Helen Child, G-T-P’s Chief Executive. “Our powerful processing platform has been specifically designed to handle multi-currency card programmes so expanding their Gift Card to the US and Europe has been quick, easy and cost effective for AllSaints." www.allsaints.com