G-T-P has launched a new Gift Card in the UK for French cookery school L’atelier des Chefs.

Loaded with any amount from £18 to £500, the Gourmet Gift Card can be used to purchase cookery classes, recipes and cookware at the L’atelier des Chefs school in the heart of London, as well as online at www.atelierdeschefs.co.uk.

L’atelier des Chefs offer a new generation of cookery classes ranging from 30 minutes to 4 hours and that are open to all – from complete novice to more experienced cook, they have an incredible selection of classes to choose from, from as little as £18 for a 30 minute experience.

L’atelier des Chefs was created in 2004 by French brothers Nicolas and Francois Bergerault. Nicolas and Francois noticed that the French were falling out of love with cooking. So, combining their creativity with business acumen the Bergerault brothers launched the business and revitalised the young, French urbanites relationship with cooking and enticed people ‘back to the kitchen’.

“To date, more than 100 000 people have taken cookery classes and enjoyed the full experience of cooking, sharing and learning,” comments Francois Bergerault, L’ateliers des Chefs founder. “The launch of the Gourmet Gift Card is a significant milestone in our plans for rapid expansion of the L’atelier des Chefs cookery school in the UK. “The UK launch of the Gourmet Gift Card highlights the rapid expansion of Gift Cards beyond the retail market,” adds Helen Child, G-T-P’s Chief Executive. “L’ateliers des Chefs joins G-T-P’s growing list of Gift Card Clients in the leisure industry, including Empire Cinemas, PizzaExpress and Virgin Experience Days.” www.atelierdeschefs.co.uk