
Prepaid 2010: G-T-Ps Helen Child Holds Audience Engrossed with the PizzaExpress Gift Card
G-T-P’s chief executive, Helen Child, presented on the PizzaExpress Gift Card at the Prepaid Conference & Expo (14 – 16 June 2010) , one of Europe’s largest prepaid events.
G-T-P again exhibited at the annual event, which this year had an extensive speaker panel and wide range of attendees. But it was G-T-P’s Helen Child that had the audience engrossed, when she and co-presenter, Andrew Johnson, presented the PizzaExpress Gift Card case study, which among other key facts, demonstrated the success of the scheme that resulted in a tenfold increase for the company in 2001. The PizzaExpress Gift Card was the first of its kind in the UK, an innovation that Helen and her team at G-T-P continue to be proud of.
Helen and other members of the G-T-P contingent also took some time out of their conference schedule to lend support to one of their clients, Caroline Meechan of The Wave Gift Card. Caroline, a valued client of G-T-P since 2007, was another of the speakers at the event and presented her case study on the journey she has experienced with her Gift Card.
Helen Child commented: “G-T-P is looking forward to next year’s event as once again the conference has proven to be an important platform for knowledge transfer and relationship building for the prepaid industry.”