The launch of the Travelodge Business Account Card marks the beginning of a new partnership between G-T-P and Argos Homebase Business Solutions, the b2b division of Home Retail Group, who provide procurement, rewards and incentive solutions for business.
Travelodge Business Account Card customers can register to collect Argos Reward Points every time they spend on their card. Points can be redeemed for over 30,000 of the latest top brand products from the full Argos range. With 1 point earned for every £10 spent, Argos Rewards give bookers another tangible reason to choose Travelodge.
The Travelodge loyalty scheme uses Rewardbox, a simple yet highly effective online incentive and reward management tool backed by the Home Retail Group. Rewardbox is an extremely cost effective way to reward customers, by allowing them to collect and exchange their Argos Reward Points online.
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Rewarding customers encourages long-term loyalty, but schemes are often too time-consuming to manage. Using Rewardbox removes a lot of the hassle and administration, consistent with Travelodge’s budget online strategy. “G-T-P and Argos have worked together closely to launch a web-centric Account Card with an online loyalty platform in just 5 week,” says G-T-P’s Chief Executive, Helen Child. “In doing so we’ve developed a compelling customer offering that sets Travelodge apart from their competitors.” |
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