The gift of choice. Up to 50% of gifts given are unwanted1 - Gift Cards give recipients the gift of choice. Gift Cards are rapidly growing in popularity - the average number of cards purchased by individual consumers increased by almost 20% in 2008 alone2. In fact, in the US 80% of consumers would rather receive a Gift Card from their favourite retailer than a gift3. More than a piece of plastic. 84% of consumers are more likely to purchase a Gift Card if it comes with free packaging4 and 55% are more likely to buy Gift Cards if packaging is available for purchase5. Using innovative designs and packaging help turn Gift Cards into a complete gift giving solution.

Increasing customer spending.
The average load value in the UK is £25⁶, consistent with data from the USA and Canada. 10% of Gift Card users are new customers⁷ and 80% make an extra visit to use their card⁸. Over half of UK customers will pay over the value of their Gift Cards when redeeming⁹, in fact various previous studies have shown that customers spend on average 40% above the value of the card¹⁰.

Grow customer loyalty.
On average there are 2.74 transactions on an anonymous Gift Card¹¹ - studies show that once a purchaser buys a Gift Card, they buy more. The addition of a Loyalty Programme to a Prepaid Card can increase this to as many as 7 transactions, creating a card that delivers incremental sales with added customer management information.

Reference:
1.  YouGov
2.  Global Prepaid Exchange
3.  Global Prepaid Exchange
4.  Global Prepaid Exchange
5.  Global Prepaid Exchange
6.  UK Gift Card and Voucher Association
7.  Global Prepaid Exchange
8.  Global Prepaid Exchange
9.  Global Prepaid Exchange
10. UK Gift Card and Voucher Association
11. UK Gift Card and Voucher Association